Pricing
Three levels of support. Same system underneath.
All three run on the same daily system. What changes is the level of support and accountability, and how personalized your plan is.
What we actually do
A healthy lifestyle, built into your life.
We help busy people integrate health into demanding weeks so it takes less thinking, not more. You start simple and just show up. We scale it as it sticks, then sharpen the details as you level up. Each plan below is a different depth of the same system.
Essentials
Make the basics automatic
For do-it-yourselfers. We focus on one thing: getting you consistent with the daily basics, your sleep, exercise, protein, and steps, until they're a habit you don't think about.
- The PriorityMe app and your daily system: sleep, exercise, protein, steps
- Aidy, your always-on coach, day and night
- Your watch syncs automatically, no manual logging
- A kickoff call with Adrian to set your plan
Doesn't include a custom training plan, nutrition coaching, or recurring calls. Those come with Lifestyle.
Lifestyle
A plan built around your week
You and Adrian build the plan together, and he keeps you accountable. Training, nutrition, weekly check-ins, and a direct line for the weeks that don't go to plan.
- Everything in Essentials
- A personalized training plan, strength and cardio, adjusted to your week
- A nutrition strategy built around how you actually eat
- Your monthly call with Adrian, plus a personal link to book more anytime
- Direct messaging with same-day replies on workdays
- A weekly check-in on your progress
- Adrian coordinates with your trainer, physio, or doctor
Optimize
Coaching plus the clinical layer
3-month commitment. Total: $2,247.
14-day fit-check refund.
Everything in Lifestyle, plus the deeper workup. Most people start with Lifestyle and add this when they want to see under the hood. Application-only, capped at 10 active clients.
- Everything in Lifestyle
- Bloodwork read with you by our medical and naturopathic doctor team
- A supplement strategy built from your results
- Two body scans to see what's actually changing
All prices in US dollars. Monthly plans cancel anytime.
Compare features
Show up, scale, sharpen. Each plan goes one level deeper into the same system.
Compare every detail Each plan includes everything in the one before it. | Essentials $109 / mo Start here | Recommended Lifestyle $297 / mo Work with Adrian | Optimize $749 / mo · 3 mo Apply |
|---|---|---|---|
Show upIn every plan | |||
The daily basics, tracked Sleep, exercise, protein, and steps, in one simple daily view. | |||
Aidy, your always-on coach Knows your goals, your schedule, and your history. Checks in daily. | |||
Syncs with your watch Apple Watch, Whoop, Oura, Garmin, Fitbit. No manual logs. | |||
Calls with Adrian Real conversations, planned around your schedule. | Kickoff call | Monthly, plus book extra anytime | Monthly, plus book extra anytime |
ScalePersonal coaching | |||
Personalized training plan Strength and cardio, built for you, progressed as you get stronger. | — | ||
Nutrition strategy Built around how you actually eat, not a meal plan to babysit. | — | ||
Direct messaging Same-day reply on workdays. A real person, no support queue. | — | ||
Weekly progress check-in Adrian reviews your week and tells you what changes next. | — | ||
Care coordination Adrian works with your trainer, physio, or doctor directly. | — | ||
SharpenThe clinical layer | |||
Bloodwork, read with you Our medical and naturopathic doctor team walks you through your labs. | — | — | 2 sessions |
Supplement strategy Built from your bloodwork. Only what your body needs. | — | — | |
Body composition scans Two scans, booked and paid by us. See what's changing. | — | — | 2 scans |
| Start with Essentials | Work with Adrian | Apply for Optimize |
*Optimize is a fixed three-month program and isn't billed annually. Clinical consultations and body scans included. Lab work billed separately by your provider.
Not sure which is right?
Take the free 5-minute quiz. It shows you which pattern is holding you back and which level of support makes sense given where you are right now.
Find your starting pointCommon questions
Hit four basics: sleep, exercise, protein, and steps. The app tracks them, Aidy keeps you on course, and most days it takes thirty to sixty minutes of intentional time, planned around your schedule. The system leans on habit instead of willpower.