You've been meaning to prioritize your health. Here's how it finally sticks.

Health and performance coaching for busy professionals. Adrian builds the plan around your real week, watches your numbers, and keeps you consistent when work gets loud.

Free 5-minute quiz to find your starting point. No commitment.

The PriorityMe app showing today's REPS, Regular Sleep, Exercise, Protein, and Steps, with Aidy and your coach in the chat below.
Adrian Wellman, founder of PriorityMe

Built by Adrian Wellman, twenty years coaching high performers.

Kinesiologist · CAT(C) · CSCS · Hockey Canada · Coaching since 2006

Read his story

Sound familiar?

You already know what to do.
Doing it consistently is the hard part.

“I keep starting and stopping.”

Two strong weeks, then a deadline, a trip, a cold. The streak breaks and you're back at square one, planning the same restart.

“My energy crashes every afternoon.”

Sharp all morning, running on fumes by 2:30. Short sleep and grab-and-go food catch up with you right when the day needs you most.

“There's always something more urgent.”

Work, family, everyone else's priorities. Your health keeps sliding to the back burner, and the guilt comes along with it.

Why it sticks this time

The plan was never the problem.
The pattern underneath it is.

That's where we start. Not with another workout plan, with the behaviour pattern that keeps breaking the last one.

The Shift

Stop chasing perfect weeks.
Start raising your floor.

Chase 10K some days, crash to 3K others, and your average stalls. Hold a floor every day and it climbs.

Without a floor

5,500

average, stuck

With your floor

6,114

climbs +614 a day

Your floor
MonTueWedThuFriSatSun
your actual dayswhat your floor adds

Drag to set your floor

4,000 steps

05,00010,000

Identity over willpower. A Standard isn't a goal you chase. It's the floor you don't go below.

How it works

Show up. Scale. Sharpen.

We build a healthy lifestyle into your demanding life, with less thinking, not more. It starts simple and progresses with you.

01
First weeks

Show up

Four daily basics tracked for you: regular sleep, exercise, protein, steps. You hold a floor you don't drop below, even on a busy week.

02
As it sticks

Scale

Once you're consistent, we level up. Adrian progresses your training and nutrition a little more each week, dialed up gradually so it never tips into too much.

03
Once it's a lifestyle

Sharpen

Then we fine-tune the details: nutrition timing, food selection, your training protocols, and the levers on sleep and supplements. The refinements people rush to first, saved for when they actually pay off.

Real Clients

Busy professionals who stopped starting over.

Not fitness influencers. Busy professionals like you.

Before PriorityMe, I was so tired of the trial-and-error approach to fitness. Adrian didn't just give me another generic plan; he took the time to understand the why behind my goals. His style of holding me accountable while also cheering me on is the perfect combination, and it has made all the difference.

Trial-and-error to a personalized system that sticks

Nilabjo B.

Sales Professional

Pick your level of support

Three levels of support.

All three run on the same system. What changes is the level of support and accountability, and how personalized your plan is.

Self-guided

Essentials

$109/ month

The app, the daily system, and Aidy, your always-on coach, keeping you on course. Starts with a kickoff call with Adrian to set your plan.

See what's in Essentials
Recommended

Lifestyle

$297/ month

Your own coach. A training and nutrition plan built around your week, direct messaging with same-day replies, and a monthly call to keep you on it.

See what's in Lifestyle
The deeper workup

Optimize

$749/ mo for 3 months

Everything in Lifestyle, plus bloodwork read with you by our medical and naturopathic doctor team, a supplement strategy, and two body scans.

See what's in Optimize

All prices in US dollars. Annual billing gets you two months free. Compare all features →

Own Your Foundation

Your health is non-negotiable.

Take the free 5-minute lifestyle quiz and find out exactly where to start.

Find Your Starting Point

Or book a free strategy call if you prefer to talk first.